Description

i) Crystal-Clear Communication. The way you frame your message >> The way you frame your message in your portfolio is very important. Ensure that you communicate your services clearly and concisely without trying to appear boastful. Note that there are many website designs that you can choose from, but that alone may not drive the message home. Talk to your designer to come up with a simple but neat design for specializations like copywriting, where your best asset is not really represented by the way it looks but by the quality of the content.

ii) Persuasive Content and Samples >> As you try to ensure that the communication is clear and concise, do not forget that the purpose of the portfolio website is to promote your services. Therefore, use it to persuade (without sounding desperate) potential clients to hire you. Persuasion starts with the quality of content but will ultimately end with your past work examples. Be persuasive, but also work towards improving the quality of the work that you render to clients. Do not show your best if it is someone else’s worst.

iii) Bring Out Your Personality. >> Apart from the fact that you have to show how good you are at what you do, most clients prefer working with people